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Richard Peirce

Sharkipedia

Richard Peirce

In my view one of the best marine conservation films yet made is "End of the Line". The film is hard hitting, factual, no-one is on an ego trip, and its message really comes across. In a different way, "The Cove" ticked many of my ‘good film' boxes, and "Sharkwater" was also a powerful awareness promoting vehicle.

In our new documentary "The Fin Trail", we will be trying to combine the best elements of the approaches taken in the films I have mentioned into a new campaigning film which will really make a difference. As the names implies, the film will be about the supply of shark fins, and the consumer market that causes the supply. We all know that the worlds sharks are being killed at unsustainable rates to satisfy largely far Eastern (mainly Chinese) demand, and "The Fin Trail" will look at the whole issue of supply and demand, from the time of the fins removal from the shark to it's turning up in the soup. We will start filming the first trail off Cornwall this summer and fund raising is going well but we're not there yet, so if you know any moneyed people with an environmental conscience...

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